A little mystery, draws a great deal of human intrigue, so they say. One campaign centered on 'Meeting the King', stood as a testament to this as it caught the attention of many, throwing social media into a limbo. 'Are you ready to meet the king?' was the question that headlined. And, 'Who is this king?' was the thought that followed, pondering immensely.
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| SlapDee —Photo credit; Focus Media. |
As if the suspense of the vague campaign tagline wasn't enough to keep everyone glued. Highly acclaimed Zambian hip-hop artist SlapDee, known as The King of Zed hip-hop, had a public show of indifference towards the 'new King' in town. In what we now know to have been PR in it's absolute brilliance. The hip-hop artist, whose names are Mwila Musonda, took social media on a belligerent ride against the supposed 'King' leading up to it's unveiling.
Thursday night, the 2nd of August, the 'King' was finally unveiled. And 'Budweiser' was his name, or rather; it's name. Budweiser is an American lager/beer, that has been in existence for well over a century. It has grown to become one of the largest selling beers in the United States and is available in over 80 markets worldwide — earning it's right to be called The King. To top it off, the American alcoholic beverage was the official sponsor of the just-ended 2018 FIFA World Cup held in Russia.
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| Hostesses |
Budweiser Beer, was unveiled by Zambian Breweries during an exclusive launch that took place at Latitude 15 hotel — the other side. Courtesy of PR Girl Media, a public relations firm by sister duo ; Chishimba and Monde Nyambe. Who exclusively invited multiple A-listers — Lifestyle bloggers, models, musicians and many more prominent personalities were all in attendance. And for the king of hip-hop SlapDee, the jig was finally up when he was named ambassador of the newly introduced beer by Zambian Breweries Country Director; Jose Moran. In a show of gratitude, he subsequently took to social media saying;
"Ladies and gentlemen I am proud to announce my new partnership deal with Budweiser — The King of Beers. Grateful for this and looking forward to a great royal journey." ~ SlapDee
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| Jose Moron & SlapDee |
Budweiser, is now being brewed for the first time in Africa, at the AB InBev brewery — it's official manufacturer, in South Africa. And Zambian Breweries, as stated by Jose Moran, could not be happier to have introduced the world class beverage to the nation.
“As Zambian Breweries, we want to offer our consumers quality and prestigious global brands which will expand our current portfolio while also indulging the passion of beer connoisseurs in the country.” ~ Jose Moron
The official public launch of the premium beer by prominent events company; R&G, is set to take place this month, the 25th of August. And is expected to host hundreds of locals, all eager to meet the King.
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| Monde & Chishimba Nyambe + Jose Moron |